The retail chain Tesco and ISIC card issuer GTS Alive are launching a new 10% discount for students starting October 2, 2023. The discount applies to the entire Tesco range, including non-food items, with a few minor exceptions like tobacco products. Students will save 10% even on already discounted goods. This will be the first student discount of its kind among grocery chains in the Czech Republic. Students with an ISIC card can shop with this benefit once a week from Monday to Friday.
“We have long considered offering student discounts on the ISIC card through retail chains. In the spring, we launched a pilot program in several Tesco stores. It proved successful, students showed interest, so now the discount will be available in all Tesco stores across the country. I am convinced this will be one of our most popular student benefits,” said Radek Schich, director of GTS Alive.
“We decided to significantly support students in the Czech Republic through the Clubcard loyalty program in cooperation with ISIC. The 10% discount on all purchases in all Tesco stores will be easily accessible via the Clubcard app in the form of a discount coupon. Nearly one million customers actively use the Clubcard app already. We believe this form of digital interaction and exclusive discount will be very attractive for students,” said Zuzana Grinčová, Marketing Director of Tesco Czech Republic.
Clubcard is the most well-known loyalty program in the Czech Republic. It offers members many benefits from discounted prices to special promotions.
The ISIC student card is primarily used as a student identification card alongside discounts. It is also accepted in public transport, school cafeterias, and libraries, and can help secure school access. Recently, besides Tesco, significant discounts have also been added at online fashion store Zoot, pharmacy e-shop Dr. Max, and electronics retailer CZC.cz.
Notes for editors:
The company GTS Alive s.r.o. ssues and manages ISIC student cards, ISIC Scholar cards for pupils, ITIC teacher cards, and occasionally other cards in the Czech Republic. The company was established in August 2000, succeeding GTS International in the Czech Republic. GTS Alive s.r.o. is part of the international GTS Alive Group, headquartered in Prague, with branches in seventeen countries across four continents.
Through the ISIC PORT chip identification system, GTS Alive also provides many primary and secondary schools with secured access to their buildings and electronic attendance systems. Additionally, the company arranges travel and accident insurance for students.
Tesco Stores ČR, a.s.
Tesco was founded in the United Kingdom in 1919 and entered the Czech market in 1996 with Tesco Stores ČR a.s.
In the Czech Republic, it operates 186 physical stores, the online shop iTesco.cz, the mobile virtual operator Tesco Mobile, and 17 gas stations. Tesco has introduced a number of innovations, including being the first retailer to offer the ClubCard loyalty program. It fights food waste by offering misshapen fruits and vegetables and donating food surpluses. The Tesco Foundation supports local communities and their activities through the program “You Decide, We Help.” Since 2020, one of its environmental goals has been to use 100% renewable electricity.
Tesco Clubcard mobile app: https://itesco.cz/clubcard/mobilni-aplikace-clubcard/
For further information, please contact:
Jan Šimral, media representative of GTS Alive
Tel.: +420 737 944 370
E-mail: info@jansimral.com
Iva Pavlousková, External Communication Manager, Tesco
Tel.: +420 725 775 664
E-mail: press@tesco.com
